About:
- MOIST
- MUCUS
- SQUELCH
- CURD
How do you feel reading the above?
Disgusted? Gagging? Intrigued? Amused? Happy? Upset?
Studies have shown it's all of the above.
So I think we can agree that words are powerful, right?
Then why are product descriptions so boring?
Customers don't care about tech specs, or dimensions, weight and size. They're already on your product page, so let's assume they know roughly what the product is.
What converts a visitor to a customer?
Stories. Emotion inducing, engaging product descriptions brought to life through those all-powerful words.
A good description takes your product and transmits it through the computer screen into your customers head. Next thing you know, they're demo'ing it in their mind. Achieve this and it's only a matter of time 'til the Visa grabs its leash and is taken for a walk.
But my descriptions don't do the head transmitting thingy, what should I do?
Go find a great copywriter. No, I don't know any. Sorry.
Oh, decent is good enough?
Message me.
Genuine Reviews:
"Doesn't take himself seriously, because he saves it all for his work" ~ Jorge Clooney
Reviews
:
Great Service, Fast Turnaround, Exellent Work. Will definatley use again.
: : : :
About:
- MOIST
- MUCUS
- SQUELCH
- CURD
How do you feel reading the above?
Disgusted? Gagging? Intrigued? Amused? Happy? Upset?
Studies have shown it's all of the above.
So I think we can agree that words are powerful, right?
Then why are product descriptions so boring?
Customers don't care about tech specs, or dimensions, weight and size. They're already on your product page, so let's assume they know roughly what the product is.
What converts a visitor to a customer?
Stories. Emotion inducing, engaging product descriptions brought to life through those all-powerful words.
A good description takes your product and transmits it through the computer screen into your customers head. Next thing you know, they're demo'ing it in their mind. Achieve this and it's only a matter of time 'til the Visa grabs its leash and is taken for a walk.
But my descriptions don't do the head transmitting thingy, what should I do?
Go find a great copywriter. No, I don't know any. Sorry.
Oh, decent is good enough?
Message me.
Genuine Reviews:
"Doesn't take himself seriously, because he saves it all for his work" ~ Jorge Clooney
Reviews
:
Great Service, Fast Turnaround, Exellent Work. Will definatley use again.
: : : :
No comments:
Post a Comment